Meta + Google Ads for healthcare & diagnostics

Healthcare acquisition fails when ads borrow ecommerce urgency or sensational outcome claims. Meta and Search still work—when creatives respect credibility, forms collect only what scheduling needs, and routing matches how your front desk qualifies patients.

Who it’s for: Multi-location clinics, diagnostics chains, speciality practices, and operators who need predictable enquiries without hype-driven disqualification.

We separate discovery from high-intent capture: sober hooks on Meta, search themes aligned to speciality and geography, and landing routes where headline promise repeats above the fold. Measurement distinguishes usable appointments from curiosity taps.

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How we approach it

Practical playbooks for Meta Ads, Google Ads, landing pages, and CRO — not generic “awareness” talk.

Pillar 1

Meta: trust-first angles (credentials, sobriety of claims), FAQ-led creatives where policies allow, retargeting by meaningful engagement—not vanity video views.

Pillar 2

Google Search: speciality + location architecture with negatives against education-only queries when your desk cannot fulfil them.

Pillar 3

Routing hygiene: WhatsApp vs call vs form mapped to intake reality; geo splits where centres differ.

Pillar 4

Compliance posture: creative batches reviewed against platform + sector norms—iteration without accidental drift.

Measurement, attribution & reporting

Offline confirmation loops matter; we define lead quality with your ops (scheduled vs brochure-only) so optimisation isn’t hostage to cheap taps. Attribution stays directional—especially where CRM hygiene varies.

Common mistakes (we help you avoid)

Flash-sale framing patients and regulators reject.
One landing covering every speciality—destroying relevance and Quality Score.
Optimising for enquiry volume when half never convert to appointments.

Meta + Google Ads for healthcare & diagnostics

How we approach it

Measurement, attribution & reporting

Common mistakes (we help you avoid)

Related reading & services

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