Meta + Google Ads for fitness & wellness brands

Studios and wellness brands lose budget when prospecting ignores commute truth or promises trainers cannot fulfil. Meta fills discovery and remarketing; Search captures high-intent “near me” motion—aligned to memberships, trials, and hybrid app journeys.

Who it’s for: Independent gyms, boutique studios, online coaching brands with offline fulfilment, and hybrid wellness apps tying installs to retention proxies.

We fence geography honestly, rotate creative mapped to weekly schedule reality, and structure offers trials your floor staff can redeem without resentment.

See if this playbook fits See pricing bands

How we approach it

Practical playbooks for Meta Ads, Google Ads, landing pages, and CRO — not generic “awareness” talk.

Pillar 1

Radius targeting & exclusions aligned to commute patterns—not vanity nationwide reach.

Pillar 2

Creative cadence tied to actual class calendars and seasonal swings.

Pillar 3

Remarketing tiers by intent (schedule views vs explorers) so bids reflect seriousness.

Pillar 4

App installs bridged to activation milestones—not optimised blindly when revenue appears months later.

Measurement, attribution & reporting

Beyond CPR/CPL: bridge metrics such as trial show-rate or first-week attendance where tracking allows—platform pixels rarely tell the whole membership story.

Common mistakes (we help you avoid)

Guarantee-style promises platforms challenge.
National campaigns where capacity is neighbourhood-limited.
Optimising installs while subscriptions lag without cohort discipline.

Meta + Google Ads for fitness & wellness brands

How we approach it

Measurement, attribution & reporting

Common mistakes (we help you avoid)

Related reading & services

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