LinkedIn + Google Ads for SaaS & B2B software

Software buys involve committees—paid media earns conversations matching evaluation depth. LinkedIn speaks proof surfaces roles actually engage; Search captures branded defence plus intent-shaped keywords aligned to fulfilment.

Who it’s for: Mid-market SaaS with sales-assist, hybrid PLG motions, India–global hybrid GTM teams running disciplined pipeline definitions.

Offers stage-map (asset→webinar→demo) instead of forcing every cohort through identical gates; creative echoes objections surfaced on sales calls.

See if this playbook fits See pricing bands

How we approach it

Practical playbooks for Meta Ads, Google Ads, landing pages, and CRO — not generic “awareness” talk.

Pillar 1

SQL-aligned definitions wired before celebrating CPL wins.

Pillar 2

LinkedIn layering patterns respecting seat economics—not spray-and-pray impressions.

Pillar 3

Search themes segmented so enterprise-intent keywords don’t route to SMB fulfilment blind spots.

Pillar 4

Retargeting off meaningful asset engagement—not homepage grazers.

Measurement, attribution & reporting

Multi-touch humility: pipeline influenced metrics paired with directional platform reads—avoid theatrical single-touch certainty.

Common mistakes (we help you avoid)

Lead volume trophies reps disqualify offline.
Attribution pretending evaluations finish inside last-click windows.
Borrowing ecommerce urgency metaphors committees ignore.

LinkedIn + Google Ads for SaaS & B2B software

How we approach it

Measurement, attribution & reporting

Common mistakes (we help you avoid)

Related reading & services

Validate the playbook against your account