Service × industry playbooks
Performance marketing solutions
Intent-specific playbooks beat generic services pages — Meta, Google Ads, and LinkedIn where it fits — with funnel alignment and measurement baked in.
Sectors covered in the grid below include real estate, ecommerce, healthcare, fitness, F&B, FinTech, SaaS/B2B, and EdTech.
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Facebook & Instagram Ads for real estate
Meta (Facebook & Instagram) is still one of the fastest ways to create demand for projects and partner networks—if your creative system, audience structure, and landing experience work as one unit. We don’t treat “boosting posts” as strategy: we build repeatable tests, segment intent, and align spend to enquiries and bookings—not vanity reach.
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Google Ads for real estate India
Google ads for real estate India only pay off when Search captures intent people already type—project names, locations, “flats near me,” and competitor alternatives—with disciplined structure and negatives. The account performs when match types, ad → landing relevance, and conversion definitions align with visits and bookings your sales team recognises.
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Real estate lead quality fixes (India)
If “leads are cheap but useless”, the system is optimising to the wrong signal. We fix lead quality by aligning ad intent, landing message match, and follow-up routing—so the algorithm learns from bookings/visits (or at least usable enquiries), not curiosity taps.
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Meta + Google Ads for ecommerce
D2C and ecommerce grow when paid social and search work with catalogue truth, offer clarity, and a site that can convert on mobile. We combine Meta for demand and creative velocity with Google for high-intent capture—always tying targets to contribution, not a single ROAS screenshot from a lucky week.
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Meta + Google Ads for healthcare & diagnostics
Healthcare acquisition fails when ads borrow ecommerce urgency or sensational outcome claims. Meta and Search still work—when creatives respect credibility, forms collect only what scheduling needs, and routing matches how your front desk qualifies patients.
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Meta + Google Ads for fitness & wellness brands
Studios and wellness brands lose budget when prospecting ignores commute truth or promises trainers cannot fulfil. Meta fills discovery and remarketing; Search captures high-intent “near me” motion—aligned to memberships, trials, and hybrid app journeys.
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Meta + Google Ads for food & beverage brands
Food growth is throughput plus reputation. Paid media must mirror delivery polygons, menu truth, and kitchen cadence—while measuring repeat and basket, not first-order CPR alone.
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Meta + Google Ads for FinTech & regulated finance products
Money apps compete under policy scrutiny and conservative buyers. Channels succeed when creative batches survive compliance cycles and landing routes mirror staged journeys—not ecommerce urgency metaphors.
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LinkedIn + Google Ads for SaaS & B2B software
Software buys involve committees—paid media earns conversations matching evaluation depth. LinkedIn speaks proof surfaces roles actually engage; Search captures branded defence plus intent-shaped keywords aligned to fulfilment.
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Meta + Google Ads for EdTech & training brands
Education sells outcomes—but timelines must reflect genuine seats and counsellor bandwidth. Meta fuels discovery and nurture sequences; Search captures exam/program keywords where informational landing depth earns clicks.
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Services
Industries
Playbooks & tools
- Solution playbooks
- Facebook & Instagram Ads for real estate
- Google Ads for real estate India
- Real estate lead quality fixes (India)
- Meta + Google Ads for ecommerce
- Meta + Google Ads for healthcare & diagnostics
- Meta + Google Ads for fitness & wellness brands
- Meta + Google Ads for food & beverage brands
- Meta + Google Ads for FinTech & regulated finance pr...
- LinkedIn + Google Ads for SaaS & B2B software
- Meta + Google Ads for EdTech & training brands
- Free marketing tools
- Real estate lead system: Meta & Google Ads to bookin...