Industry vertical
Real estate — developers, inventory & channel partner networks
Tickets are high; “leads” are cheap. We optimise toward visits, partner sign-ups, and inventory-aligned conversations—structuring media by geography and funnel stage so India’s competitive auctions don’t train on junk.
Best when: Developers, project marketing teams, and partner programmes balancing pre-launch buzz with in-stock reality.
This industry page complements city pages: here the focus is vertical motion—multi-project, partner handoffs, qualification—rather than a single metro headline.
Inventory-grounded campaigns
Vertical emphasis here complements metro pages—multi-project rhythm and partner qualification matter most.
Focus 1
Intent layers: discovery vs comparison vs high intent—each with honest next steps your on-ground teams can execute.
Focus 2
Partner-friendly systems: naming, creative banks, and CRM fields that brokers can use without guesswork.
Focus 3
Message match from ad keyword to brochure/visit ask—especially on mobile.
Focus 4
Patience baked into reporting: assisted touches before last-click cynicism.
Real estate funnel traps
- Chasing CPL while sales defines “quality” differently than marketing.
- One landing for every tower and offer window.
- Pausing tests before funnel learnings could compound.
Related solution playbooks
Related case studies
- ₹1.25 Cr net profit — real estate performance marketing — ₹1.25 Cr net profit (client-reported, 12-month period; attribution based on tracked funnel conversions)
- ₹50K ad spend → 3 bookings (real estate) — ₹50K spend → 3 bookings
- Channel partners: ~₹35,000 average booking cost — ~₹35,000 average booking cost
Map this vertical to your accounts
Request a free ad review so channel choice and funnel fixes match how your sector buys.