Service capability
Paid social & search ads — Meta + Google Ads systems
Paid acquisition works when account structure, intent capture, and measurement agree on what “good” means for your business—not when platforms optimise toward the cheapest click. We engineer Meta (Facebook & Instagram) and Google together so prospecting, remarketing, and high-intent capture feed one scoreboard.
Best when: Teams spending paid budgets across Meta and Google who need disciplined segmentation, negatives hygiene on Search, and creative iteration without resetting learning every Monday.
Deliverables skew toward architecture and optimisation rhythms: naming conventions, guardrails on broad match, geo splits where markets differ, and feed/catalog discipline when ecommerce SKUs are in play.
Paid media mechanics
Spend discipline happens before bid tweaks: intent tiers, negatives hygiene, creative batches, and conversion definitions finance recognises.
Focus 1
Acquisition architecture: separate journeys for cold demand, warm revisits, and high-intent queries—each with budgets sized so algorithms exit learning with intent-aligned conversions.
Focus 2
Search discipline: keyword themes mapped to landing routes; negative-keyword cadences so irrelevant queries don’t silently consume rupees week after week.
Focus 3
Creative throughput for paid social: batches tied to hypotheses (offer, objection, proof slice)—not one-off uploads—so winners scale with documented rationale.
Focus 4
Signals & milestones: pixel/tag hygiene, offline outcomes where CRM allows, and reporting definitions your finance team can reconcile—not dashboards that disagree with reality.
Anti-patterns in paid accounts
- Over-segmentation that starves volume before anything reaches statistical stability.
- Optimising CPL while sales quietly disqualifies half the leads—better to redefine conversions upstream.
- Changing bids, creatives, and audiences simultaneously so nothing remains attributable.
Industry playbooks & proof
Explore intent-specific solutions or see case studies. Why ads don’t convert covers leakage outside media alone.
Related case studies
- ₹1.25 Cr net profit — real estate performance marketing — ₹1.25 Cr net profit (client-reported, 12-month period; attribution based on tracked funnel conversions)
- Ecommerce: ₹2.4L → ₹11L in 22 days (Meta only) — ₹2.40L spend → ₹11L revenue (22 days)
- Channel partners: ~₹35,000 average booking cost — ~₹35,000 average booking cost
Pressure-test scope against your stack
Book a short WhatsApp brief—we’ll tell you whether this service line maps cleanly to your funnel.