Industry vertical
Food & beverage — cloud kitchens, QSR & delivery growth
Food performance is operations in disguise. We pair map truth, delivery promises, and creative that sell taste and trust—then measure repeat and basket, not only first-order CPR.
Best when: Brands juggling aggregator dependency with owned demand, and operators who can handle surge without review damage.
Aggregators may stay in the stack; we still build first-party routes (DM, site, WhatsApp) that don’t collapse when promo budgets pause.
Kitchen-load-aligned promotion
Food ads fail when maps lie—truthful polygons before splashy platters.
Focus 1
Geo & kitchen-level truth in ads—no phantom serviceable areas.
Focus 2
Margin guardrails on discounts and bundle math.
Focus 3
UGC-first creative pipelines that refresh without looking like stock clichés.
Focus 4
Event strategies for lunch vs dinner vs weekend—matching kitchen load.
F&B acquisition traps
- ROAS obsession on first delivery when repeat is the whole business.
- Creatives mimicking FMCG gloss without menu truth.
- Single national campaign when fulfilment differs city to city.
Related solution playbooks
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