Case Study
Case Study: TrueShape’s Remarkable 4x E-Commerce Growth with Urban AdMark
Introduction
Paranjape Foods, a well-loved food outlet chain in Kandivali, Mumbai, was renowned for its authentic and delicious offerings. However, their reliance on offline marketing limited their visibility and growth in a competitive market. As Urban AdMark’s first client, Paranjape Foods entrusted us with enhancing their local marketing efforts, resulting in increased visibility, better customer relationships, and a significant boost in sales.
Challenges
- Absence of an online presence, reducing reach to potential customers.
- Limited brand visibility in a crowded local market.
- No effective communication channel to engage existing customers.
- Lack of tools to gather feedback and build customer loyalty.
Our Solution
Urban AdMark implemented a comprehensive local marketing strategy to address these challenges, focusing on the following key areas:
1. Google My Business Optimization
We set up and optimized Paranjape Foods’ Google My Business (GMB) profiles to enhance their local search visibility. This included:
- Adding accurate business details like location, hours, and contact information.
- Uploading high-quality photos of their outlets and signature dishes.
- Encouraging happy customers to leave reviews, boosting trust and credibility.
2. Social Media and Hyper-Local Ads
We ran targeted Facebook and Instagram ads to reach local food enthusiasts. These ads highlighted special dishes, festive offers, and real customer testimonials, driving footfall and engagement.
3. Personalized WhatsApp Campaigns
Introduced WhatsApp campaigns to share daily specials, offers, and exclusive updates with customers, fostering a direct and personalized connection.
4. Customer Feedback and Loyalty Programs
Implemented a digital feedback system to improve service quality and launched a rewards program to incentivize repeat visits.
Results
- Increased Visibility: GMB optimization resulted in a 70% increase in local searches, making Paranjape Foods the top choice for nearby diners.
- Higher Footfall: Monthly footfall rose by 50%, driven by better visibility and targeted ads.
- Enhanced Sales: Sales increased by 40%, with many new customers discovering the outlets online.
- Stronger Customer Relationships: WhatsApp campaigns and loyalty programs boosted engagement and repeat visits.
“Urban AdMark helped us step into the digital world with confidence. Their innovative strategies, especially Google My Business optimization, made a huge difference in attracting new customers and retaining our loyal ones. We’re thrilled with the results!” — Paranjape Foods Management
Conclusion
As Urban AdMark’s first client, Paranjape Foods’ success story holds a special place in our journey. By leveraging the power of local online marketing, we transformed their challenges into opportunities, achieving remarkable growth in visibility, sales, and customer satisfaction.